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Bringing hospitality thinking to retirement living

Project type

F&B Strategy

Retirement Villages offers independent retirement living options at 16 locations across the UK plus a range of care services at some villages, with a robust pipeline to open more villages in the next ten years.

Appointed by the COO to help contextualise the future proposition that puts hospitality and F&B into the heart of the new developments and helps enhance the offering at their current villages. We worked with the Executive Team of RVG as well as the operational teams on individual sites.
We saw that F&B could be a key value driver for the sector as more independent living communities are embraced by the general population in the decades to come.

We took the Executive Team on a learning safari, exposing them to hospitality operators and managers who are excelling in their roles and leading the charge when it comes to customer service and proposition. We hosted roundtable
discussions, brainstorming sessions and facilitated a company-wide chefs’ day to bring talent from the kitchens together for an outdoor cooking event and a deep-dive
into financial reporting to tackle food and labour costs.

On a site level we worked with three villages to implement stricter reporting procedures, a yearly events calendar to drive engagement from residents and a streamlined process around dayparts for a more lean delivery of better quality food and drink.


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