PSG Equity is a growth partner for B2B technology companies focused on helping its acquisitions achieve transformational growth through add-on acquisitions and go-to-market success.

The firm appointed THINK Hospitality when entering the European market and recognise hospitality as a sector of interest. We worked with the new market entrant in understanding the market landscape, competitors and buyer personas to support them in making an effective acquisition.

We supported due diligence for two acquisitions in the space and one of our partners went on to join the business on a longer term contact for three years, which saw the business merge another 7 companies into the growing MAPAL Group.