Beach clubs have moved from lifestyle add-on to serious commercial strategy. In a panel hosted by Think Hospitality Partner Jennifer Pettinger Haines, leaders from Barrière, RIKAS, Nammos and a Dubai-based operator unpack how beach clubs build brand DNA, unlock merchandising and lift hotel ADR.

Explore how hotel owners can leverage third-party F&B agreements to enhance asset value, drive revenue, and improve the guest experience.