EXPERTS IN THE BUSINESS OF F&B HOSPITALITY
The team aren’t just consultants, we invest and operate our own hospitality businesses. We have successful careers with backgrounds as executives and directors of leading hospitality businesses, all over the world. We blend broad industry knowledge and established expertise with data and research, providing recommendations that will have an impact commercially. We see our role as one of empowering leaders, helping you, rather than creating an ongoing need for us and our services.
Originally from Estonia, Heleri has lived in seven countries and holds a Bachelor’s Degree from New York University in Economics and Business, as well as an executive MBA in Hospitality Administration from École Hôtelière de Lausanne (EHL) in Switzerland.
After leading Puccini Group’s growth in EMEA for two years after graduation, she has partnered with Think Hospitality to deliver on F&B strategy projects helping brands and owners assess the market, find the right concept positioning and/or operator and chef for the properties through strategic advice and review. Her focus is mostly on hotel and mall development projects with a portfolio that includes the likes of Accor, Hilton, Kempinski, EC4 Hotels, SuperCity Group, Puro Hotels and Peel Holdings.
She is the Consulting Editor of Supper Magazine and programme director at various major hospitality events around the world. She co-founded Ideas-Flavours-Experiences, the leading gastronomy event in the Baltics and the New Baltic Hospitality Forum, the first hotel focused event in the region. Heleri also sits on the board of the Global Restaurant Investment Forum and is the Stammvater of the UK Chapter of EHL Alumni Network.
James is a multi award winning hospitality marketing, brand & development strategist, he has worked as an executive, consultant and investor to provide strategic advice to more than 50 hospitality brands in more than 10 countries. His experience stretches almost all sectors of hospitality from independent Michelin starred restaurants and boutique hotels through to multi-site restaurant brands and international hotel companies.
He is a sought after hospitality sector speaker, facilitator and emcee, regularly being invited to conferences, forums and dinners across the world.
As a respected industry commentator, James is often called upon to share his opinions with the press and writes for many trade publications.
He is the co-founder of the Restaurant Marketer & Innovator, a judge at the Great British Takeaway Awards, an Ambassador for the charity Only A Pavement Away & on the advisory board of the Global Restaurant Investment Forum.
Partner & Chairman
Michael has a deep and extensive experience leading and improving businesses across Europe. Working hands-on with investors and management teams in the food and hospitality sectors on developing ambitious but achievable strategies, and then getting all the business elements right for executing the plans and achieving the goals.
After completing his MBA from Dartmouth College in the US, he spent a number of years with the consulting firm McKinsey & Company, as founder/CEO of technology firms in Scandinavia and the UK, and working with private equity firms across Europe.
He is the chairman, director or advisor of a number of restaurants (from casual to Michelin starred), food, tech and communications companies in the UK, Scandinavia, the US & South America, giving him unique perspectives on what works and what doesn't - and a deep respect for the unique qualities and challenges of each individual business.
Michael is the non-executive chairman of Claus Meyer Holding, trustee & non-executive director of the Melting Pot Foundation, non-executive chairman of RSVP, non-executive director of Relations People & advisory board member of Rockstart AgriFood Accelerator.
Erin has worked in hospitality her whole career and is an expert on customer experience and managing customer service teams. Her background stretches across hospitality within multi-site restaurant groups, independent restaurants and hotels in the UK, New Zealand & Australia, including a Michelin starred outlet.
Her experience includes setting up a central reservation team for a 22 site restaurant group, rolling out customer feedback solutions, implementing a hotel reservation system across multiple properties and setting up front of house teams.
She has a calm and approachable manner, making her the perfect addition to the THINK Hospitality team, specialising in operational implementation and team training.
Bridie has a broad experience of working within finance, operations and project management within Thai Leisure Group as it grew from 5 to 21 sites.
PRINCE2® qualified, Bridie heads projects and overseeing day to day contact within our ventures.