What’s inside the whitepaper?

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• Case studies of best-in-class hotel breakfasts, from boutique gems to global brands. See how properties like Il Salviatino, The Standard, Four Seasons and Casa Maria Luigia are setting the standard.

• Sustainability strategies that actually work, including how to reduce waste, nudge guest behaviour and make buffets more climate-conscious.

• Design approaches that maximise space and revenue, with insights on how to turn breakfast venues into all-day social, dining or co-working areas.

• How breakfast is evolving with the wellness movement, from plant-forward menus to rituals that support rest, energy and balance.

• The power of partnerships and how collaborations with local producers, chefs and global brands are elevating the breakfast experience.