Brand Strategy & Development Consulting

Creating distinctive, relevant, and commercially effective brands for hospitality, leisure, and entertainment.

Building Hospitality Brands That Perform

In hospitality and leisure, a strong brand drives guest demand, market differentiation, and investor confidence. At Think Hospitality, we help hotels, retreats, restaurants, entertainment venues, and asset owners define, create, and evolve brands that are clear, relevant, and commercially positioned for growth.

For high-net-worth individuals, family offices, and private investors, we provide end-to-end concept development — guiding projects from initial vision and brand DNA through to business modelling, positioning, pre-opening planning, and launch execution.

OUR LOCATIONS

Our team are based around the world in the UK, USA, UAE, Estonia & Denmark. They have extensive experience from living and traveling internationally, and from working with a diversity of hospitality brands across the globe, giving us a unique perspective of the market, what is on offer and how other businesses are structured, operate and the solutions they deploy.

HOSPITALITY & RESTAURANT
BRAND STRATEGY & DEVELOPMENT SERVICES

A strong hospitality brand does more than define who you are — it drives commercial success. The right strategy helps you differentiate in competitive markets, command price premiums, and improve margins. It builds investor confidence and enhances partner appeal while creating stronger connections with guests, driving loyalty, acquisition, and retention. For operators and investors managing multiple assets, a well-defined brand strategy also enables portfolio scalability and sustainable growth.

Brand DNA & Positioning

We define the core identity of your brand, including its purpose, values, and market positioning. By combining guest insights, competitive analysis, and market trends, we create a clear framework that drives strategic decision-making and differentiation.

Brand Refresh & Repositioning

When brands need to remain relevant in evolving markets, we provide structured repositioning strategies. From redefining positioning and messaging to modernising brand identity, we help you reconnect with guests and strengthen your competitive position.

Product & Proposition Creation

We create distinct brands and propositions within larger hospitality portfolios. From signature hotel restaurants and wellness experiences to entertainment activations, we develop targeted concepts designed to resonate with specific guest segments and drive incremental revenue.

HNW Concept Development & Launch Support

We work with high-net-worth individuals, family offices, and private investors to bring new hospitality and leisure concepts to market. We manage the full journey — from conceptualisation and strategy through to pre-opening planning and operational launch — ensuring each project is delivered successfully.

Evolving Brand Propositions

We help established brands redefine their offering to stay competitive and relevant. By aligning positioning, guest experience, and operational delivery, we ensure brands continue to connect with modern audiences and sustain market share.

Multi-Brand Portfolio Strategy

For operators and investors managing multiple brands, we develop portfolio strategies that define the role and positioning of each concept. We ensure brands complement each other, minimise overlap, and maximise growth potential across the portfolio.

Experience-Led Brand Development

We align brand positioning with guest experience to ensure the brand promise translates into practice. By integrating service, design, and operational delivery, we create brands that stand out, connect emotionally, and deliver measurable guest impact.

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Global Food & Beverage Consultants | Think Hospitality

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Why Partner with Think Hospitality?

Whether you’re creating a new hospitality brand, refreshing an existing identity, or developing a concept for private investment, we deliver the strategies, positioning, and execution to create brands that are relevant, distinctive, and commercially successful.

Sector Expertise → Specialists in hotels, retreats, restaurants, entertainment, and destination brands
End-to-End Delivery → From brand creation through to operational implementation and launch
HNW & Investor Focus → Trusted advisors for private investors, family offices, and asset owners
Commercial Impact → Brands built to drive revenue, elevate positioning, and connect with guests

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