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 Saudi Arabia 

Expo 2030 Riyadh

Masterplanning & Placemaking

We shape hospitality projects that turn ambition into value, places into destinations and ideas into experiences people remember.

Expo Riyadh 2030 Masterplan Image

Expo 2030 Riyadh

Hospitality vision, master planning and programme development for this 6,000,000 m² site across five distinct districts.

Eha Retreat in Estonia

Eha Retreat

Lead strategy & development consultants for this pioneering wellness retreat from ideation to project delivery.

AIDA Oman

F&B vision and masterplanning for AIDA Oman, Muscat’s US$2.4bn flagship destination, shaping the guest experience and operational planning across a community centre, golf clubhouse and two hotels.

hotel bar in Copenhagen

Hines

Food, beverage, leisure and events asset review of the 25hours hotel in Copenhagen.

Hampton by Hilton Hotel in South Africa

Hampton by Hilton

Redefining the future of food and drink at Hampton by Hilton, simplifying the offer aligned with evolved global positioning.

Natasha Sedaris Tasha's Group

Tasha's Group

Commissioned to support with the UK market entry ahead of the launch of Tashas Cafe into London's new Battersea Power Station development.

Tea shop in shopping centre

Muji

Supported Muji’s first European F&B venture, collaborating with Claus Meyer to create Muji TeaHouse, blending Japanese traditions with Nordic design.

Hotel manager at desk reading research deck

Fairmont Hotels & Resorts

Global F&B revenue optimisation and menu development programme for the portfolio of 90+ properties.

Jamie Oliver celebrity chef

Jamie Oliver Group

Concept portfolio review, definition and strategy development to drive global expansion opportunities.

Guest dining on balcony

Accor Group

Future-facing in-room dining strategy for Accor Group, redefining the service across its luxury portfolio through global research, competitor review, commercial analysis, brand standards and menu frameworks.

Two women at Four Seasons Madrid

Four Seasons Hotel

Redefined strategy for an underperforming venue, reconcepting, enhancing guest experience and applying revenue optimisation techniques.

Party in London

Arc Inspirations

Transformed legacy student bar into scalable sports bar brand, redefining concept with nationwide expansion potential.

Bartender at Tigermilk London

Tigermilk

Market localisation programme, guiding the group’s UK entry, advising the founders on brand DNA, positioning and localisation.

Bartender at The Orchard, London

x+why

Defining the new concept of Clubspaces extending the offer beyond a co-working space to offer hospitality with a food, beverage and a programming strategy.

Golf development Riyadh

Wadi Safar Riyadh

F&B vision, masterplanning and five outlet concepts for DarGlobal’s golf-led hospitality destination at Wadi Safar, spanning a hotel, restaurant precinct and golf clubhouse.

Pret cup looking onto Burj Khalifa Dubai

Emirates Leisure Retail

Developed growth strategy, defining core competencies, mapping global trends, evaluating 100+ brands and shortlisting scalable partners across key markets.

Bar in hotel

Crieff Hydro Resort

Redesigned the F&B portfolio, creating six new venues through commercial optimisation, behavioural and menu science and guest experience design.

Food Hall in Tallinn

Viru Keskus

Developed F&B masterplan for Estonia's busiest mall, Viru Keskus, creating six zones with food hall centrepiece, driving record visitors.

Man holding burger

Kerb

Supported Kerb’s global expansion with the successful launch of two international markets — Danske Bank HQ in Denmark and at Ingka Centre in San Francisco.

Two people sitting at Quayside MediaCityUK

The Peel Group

Masterplan and placemaking the food, beverage, leisure and entertainment of the newly rebranded and invested Quayside MediaCityUK in Salford Quays.

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