Arc Inspirations
Sports Bar Strategy and Concept Development for a National Rollout
THINK Hospitality was appointed to transform a 20-year-old student-focused bar into a contemporary sports bar brand with the commercial potential to scale across city centre locations in the UK. Working in close partnership with the client, interior designer and architect, we re-evaluated the existing offer, challenged legacy assumptions and reviewed key hospitality, leisure and entertainment trends shaping the modern sports bar landscape.
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Through workshops, market analysis and brand positioning exercises, THINK Hospitality led the development of a refreshed concept that blends high-energy social experiences with strong commercial drivers. The strategy introduced a range of signature features including an eye-catching Budvar beer tank, themed party rooms, immersive leisure activities and extensive multi-screen coverage showcasing major sports alongside emerging and alternative sporting content.
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Designed to appeal to a broad guest base and drive all-day trading, the concept has since expanded across the UK and received multiple industry awards, reinforcing its position as a leading next-generation sports bar brand.
PROJECT SERVICES
BAR BRAND REPOSITIONING
F&B MARKET STUDY & TREND SCOUTING
F&B CONCEPT DEVELOPMENT
"Think Hospitality redefined our approach to redeveloping the BOX concept. They united diverse perspectives into a cohesive vision, introducing innovative elements that have become central to the BOX concept. Their global focus greatly helped diversify the output, bringing fresh, unique insights to the table."
Martin Wolstencroft
CEO
Arc Inspirations