Hospitality, F&B and Restaurant Concept Development
Designing innovative hospitality concepts that captivate guests, drive talkability, and deliver measurable results.
Creating Hospitality Concepts That Perform
In today’s competitive landscape, successful hospitality concepts require more than great interiors — they demand complete experience design. From guest journey mapping and magic moments to operational efficiency and commercial performance, a winning concept connects emotionally, performs financially, and creates talkability.
​
At Think Hospitality, we specialise in end-to-end concept development for hotels, restaurants, resorts, mixed-use destinations, entertainment venues, and private investors. By combining creativity, commerciality, guest-centricity, deep research, and operational knowledge, we create market-ready concepts that deliver exceptional guest experiences and sustainable profitability.
OUR LOCATIONS
Our team are based around the world in the UK, USA, UAE, Estonia & Denmark. They have extensive experience from living and traveling internationally, and from working with a diversity of hospitality brands across the globe, giving us a unique perspective of the market, what is on offer and how other businesses are structured, operate and the solutions they deploy.
OUR HOSPITALITY
CONCEPT DEVELOPMENT PROCESS
​A strong hospitality brand does more than define who you are — it drives commercial success. The right strategy helps you differentiate in competitive markets, command price premiums, and improve margins. It builds investor confidence and enhances partner appeal while creating stronger connections with guests, driving loyalty, acquisition, and retention. For operators and investors managing multiple assets, a well-defined brand strategy also enables portfolio scalability and sustainable growth.
01
Insight-Led Discovery
Every great concept starts with understanding. We analyse guest behaviour, market trends, competitor positioning, and opportunity gaps to ensure concepts are grounded in data and demand, not assumptions.
Our insights come from:
-
Market and competitive landscape analysis
-
Guest segmentation and occasion modelling
-
Global and regional trend mapping
-
Study tours and benchmarking of best-in-class concepts
02
Defining the Concept Proposition
We develop a clear, compelling proposition that defines the purpose, positioning, and promise of your concept. This includes setting the guest profile, target occasions, brand narrative, pricing strategy, and commercial model — providing a strategic framework for creative and operational partners.
03
Guest Journey & Experience Design
We go beyond interiors to design complete guest journeys. Every touchpoint is planned to create magic moments, strengthen emotional connection, and increase talkability. From first impressions to the final interaction, we ensure experiences are memorable, shareable, and commercially effective.
04
Development & Operational Integration
Great concepts must work beautifully and operate efficiently. We manage the translation from strategy to delivery, overseeing:
-
Interior design and brand identity briefs and development
-
Menu creation, culinary positioning, and F&B strategy
-
Operational flow, labour modelling, and technology solutions
-
Supply chain, licensing, and compliance planning
By aligning creative intent with operational feasibility, we ensure concepts deliver both impact and profitability.
05
Pre-Launch & Activation
We can support your team through the critical pre-opening phase, ensuring a successful market entry:
-
Recruitment and training strategies
-
Marketing, PR, and activation planning
-
Supplier and partner onboarding
-
Onsite pre-opening support and quality assurance
The result: market-ready hospitality concepts designed to perform from day one.
QUOTED ACROSS THE WORLD'S LEADING MEDIA
Why Partner with Think Hospitality?
​Whether you’re creating a new restaurant, developing a signature hotel F&B experience, reimagining a resort offering, or launching an entertainment destination, we combine strategic insight, creative direction, and operational expertise to bring your vision to life.
​
-
End-to-End Expertise → From concept visioning to guest experience design, operational delivery, and launch
-
Balanced Approach → Unique integration of creativity, commerciality, customer-centricity, research, and operational know-how
-
Experience-Led Thinking → Focused on guest journeys, magic moments, and shareable experiences that drive loyalty and talkability
-
Global Insights → Access to best-in-class benchmarking from worldwide hospitality leaders
-
Commercial Focus → Concepts designed to drive profitability, strengthen positioning, and scale strategically
PROJECT
PORTFOLIO
No Collections Here
Sort your projects into collections. Click on "Manage Collections" to get started