Global Food & Beverage Consultants 

Tigermilk, created by founders Nina and Alexis Melikov, has gained a loyal following across France and Belgium for its vibrant, playful approach to Latin American cuisine. With strong brand identity, a growing portfolio of sites and a distinctive dining style, the group has expanded internationally with its UK debut on London’s Tottenham Court Road.

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THINK Hospitality were commissioned to support Tigermilk’s UK market entry, working closely with the founders to define the brand’s core DNA, refine its strategic positioning and adapt the concept to meet the expectations of London diners. The objective was to protect the essence of the brand while ensuring commercial viability and guest relevance in one of the world’s most competitive restaurant markets.

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Our scope covered proposition development, offer localisation, strategic advisory and partner introductions, ensuring Tigermilk navigated the complexities of site selection, brand adaptation and operational readiness. This work helped establish a compelling launch platform and set the foundations for long-term growth across the UK.