Hines x 25hours
Hotel Asset Review
THINK Hospitality partnered with global real estate company Hines to conduct a comprehensive asset review of the 25hours Indre-by property, assessing the best use of all food and beverage spaces, leisure zones, public areas and event venues. The objective was to determine optimal commercial and experiential applications across the asset, aligned with market dynamics, guest behaviour and revenue potential.
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The project involved detailed market benchmarking, competitor analysis and trend evaluation across hospitality, mixed-use real estate, lifestyle hotels and destination F&B. THINK Hospitality developed a series of strategic options rooted in guest segmentation, footfall modelling and operational viability, ensuring each recommendation reflected both market opportunity and brand alignment.
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A targeted soft engagement phase followed, supported by a confidential whisper campaign to gauge interest from potential F&B, leisure and event partners. This process helped identify credible operator interest, validate strategic directions and provide Hines with a structured view of partnership potential for the asset.
PROJECT SERVICES
HOTEL ASSET REVIEW
STRATEGIC OPTIONS DEVELOPMENT
OPERATOR OUTREACH
"Think Hospitality have been an invaluable partner in shaping the F&B strategy for our hotel in the Nordics. Their deep industry expertise and hands-on approach have provided valuable insights, from detailed market analysis to the development of a strategic roadmap. Their comprehensive report and management of the RFP process have helped us identify opportunities to enhance the hotel’s F&B offering, including introducing strong potential operators from their extensive network. As we move forward, their expertise, fresh ideas, and attention to detail continue to add value. Their ability to align our vision with market trends makes them a trusted advisor, and we look forward to seeing the positive impact of their work."
Mark Walton
Senior Asset Manager
Hines