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Successfully localising Tigermilk for the UK market

Project type

Restaurant Group Expansion

Tigermilk is the brainchild of founders Nina and Alexis Melikov, who have built a loyal following across France and Belgium with their vibrant and playful take on Latin American cuisine. With a fast-growing footprint and a clear sense of brand identity, Tigermilk has now made its UK debut with a flagship restaurant on London’s Tottenham Court Road.

We were commissioned to support the group’s entry into the UK market, working closely with the founders to define the brand’s DNA, refine the positioning, and adapt the concept to resonate with a London audience.

The scope of services included proposition development, partner introductions, localisation of the offer, and strategic advisory to help navigate the complexities of launching in one of the world’s most competitive dining markets.
The result has been a bold and confident arrival, with strong guest feedback and the foundations firmly laid for future growth in the UK. Tigermilk is most definitely one to watch.

SCOPE
Market Entry Support
Proposition Localisation
Strategic Advisory

“Working with Think Hospitality during our London launch was a real pleasure. Their industry knowledge, thoughtful advice and generous introductions helped us navigate the early steps of our UK expansion with more clarity and confidence"
Alexis Melikov, Founder & CEO, Tigermilk

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