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Defining a food and beverage strategy for the new x+why clubspaces

Project type

Food & Beverage Strategy Development

Client sector

Flexible Workspaces & Members Club

Defining a food and beverage strategy for the new concept of Clubspaces that would extend the offer from a purely workspace offering, enhancing member experiences and creating additional revenue streams, while delivering on the purpose-driven focus of the organisation.

The strategy focused on delivering impressive meeting spaces, stunning event spaces, sustainable products with vibrant bars, a sophisticated food offering, third wave coffee and private dining.

The first venue launched in late October 2022 with Eighteen in Birmingham and the second in October 2023 with The Orchard at Marble Arch, London. More venues are upcoming and our involvement continues with the brand.

What the client had to say;

"We worked with THINK Hospitality for the strategic oversight of our new Clubspaces. They approached this with so much detail to determine all aspects of the commercial rationality and the ultimate offer. We felt in very safe hands."

Rupert Dean
Chief Executive Officer


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