Heleri Rande shares her insights from Ambiente 2025

At Ambiente 2025 in Frankfurt, the Hospitality Academy buzzed with fresh ideas and bold visions for the industry’s future. Sustainability stole the spotlight as Prof. Dr. Willy Legrand urged hotels and restaurants to see eco-action not as a duty, but as an opportunity - through food waste reduction, local sourcing, and regenerative design. Pierre Nierhaus inspired with upcoming trends: hyper-personalized dining, AI-powered service, and new food formats.

Tech’s role in driving sustainable change was championed by Jahanzeeb Ahmed, while design experts like Prof. Lisa Freyschmidt and Corinna Kretschmar-Joehnk showed how tableware and interiors shape storytelling and emotion. From behind-the-scenes hotel F&B insights to zero-waste and AI-driven “restaurants of the future,” the Academy revealed a hospitality industry boldly reinventing itself.