Think Hospitality appointed EXPO 2030 Riyadh F&B Masterplanners

Think Hospitality has been appointed as the Food & Beverage Masterplanners for EXPO 2030 Riyadh, one of the most anticipated global events of the decade. The appointment marks a significant milestone for the consultancy, reinforcing its position as a leader in shaping innovative, future-forward dining strategies for large-scale destinations and events.

As F&B Masterplanners, Think Hospitality will be responsible for designing and curating the entire food and beverage vision for EXPO 2030. This includes defining the strategic framework and concept mix, guest experience journey to deliver a diverse and sustainable dining ecosystem capable of serving millions of visitors from across the world.

With Riyadh set to take centre stage on the global platform, Think Hospitality’s role will focus on creating an immersive, world-class culinary experience that reflects Saudi Arabia’s ambitions, celebrates its cultural identity, and showcases innovation at scale.

This appointment builds on Think Hospitality’s proven expertise in strategic F&B development, working with leading global destinations, hotel groups, and high-profile events to deliver transformative guest experiences.